We live in a world that moves fast and continuously. Technological innovation and change, especially digital communications is rewriting every industry and market sector – as the way we as human beings manage our lives and the information we need to live it changes.
A megatrend is a large, social, economic, political, environmental or technological change that is slow to form but once in place will influence a wide range of activities, processes and perceptions throughout society. Some megatrends have the capacity to disrupt and reshape the world in which we live in surprising and unexpected ways.
I believe that part of a marketer’s role is to critically consider emerging megatrends, to think about the implications that are embedded in them, for their industry, sector or business.
Health and wellbeing is a key megatrend for two major reasons (1) as public health is becoming unaffordable and (2) as digital developments drive enormous change. Much of medicine involves heuristic, rules-based problem solving which is an area prime for the greater use of Artificial Intelligence to improve wellbeing. In addition sensors are becoming much more affordable yet accurate, which can be placed in buildings to help ascertain links between indoor environment quality (IEQ) and people’s health and wellbeing, which will help as focus shifts to mass prevention and to greater consideration of wellness of the mind as well as the body.
Our research shows that while not everyone instinctively makes the connection between their indoor environment and their health and wellbeing, people do want homes that gives them comfort, health and wellbeing – sign-up to receive the full report – and share your views on other disrupting megatrends for the built environment sector.