250+ Words

The reliability of the healthy building research conducted by Saint-Gobain

The reliability of the healthy building research conducted by Saint-Gobain .jpg

Saint-Gobain had a need to gain an understanding of homeowners and renters on their attitudes to their home, their health and wellbeing and to ascertain whether there is a link between their health and wellbeing and their indoor environment.

An independent research agency was commissioned to undertake a research survey amongst homeowners and renters. The agency surveyed 3024 consumers aged 18 and over in the UK between April 29 - May 20 2016.

Half of the interviews (1512) were conducted in the home ownership market amongst those owning their home outright or those currently buying on a mortgage. A further 1512 interviews were undertaken in the home rental market, amongst those renting from a private landlord and those renting through their Council or local Housing Association.

Interviewing was profiled so that it mirrored the UK house market tenure splits across the 12 defined Government Office Regions, such as the West Midlands, London, South West England and Wales. The data also echoes the age and gender profiles across the UK. These profiles were matched against the national population estimates of the UK compiled by the Office of National Statistics on 2014 data.

The data collected has been split across many life factors, such as the aforementioned age, gender and housing tenure, and includes household income, home type, stage of life and occupation. All data reported from the survey is reported on robust base sizes (ie the number of people in that life factor) giving a representative view of the UK population.

Download your summary copy of The UK Home, Health and Wellbeing Report 2016.

Download a PDF of this page


19.Matt Beesley.jpg
Matt Beesley
Market Research Manager Saint-Gobain UK & Ireland

I KNOW MY STUFF BECAUSE…
I’ve always been curious! I’ve worked in the market research and insight industry for the last 19 years undertaking research across all walks of life for a wide range of brands, finding out and understanding the answer to the question of ‘...?’ 42!

MY INTERESTS & EXPERTISE…
Questioning and understanding why people make the decisions they do, how they interact with a product or life event, the effect of that interaction and response.  Market Research as a platform is constantly evolving, fuelling my desire as a researcher as it adopts new technologies and embraces smarter research.